IPL has sold Indian Subcontinent TV Media rights for a whopping amount of INR 57.5 Crores per match while digital rights is sold for 50 Crores per match. The deal is for next IPL cycle (2023-27).

Indian subcontinent TV rights falls in Package A and Indian subcontinent Digital Rights falls in Package B.

When the auctions stopped on the second day, another Rs 2000 crore was bid for Package C, which has a select non-exclusive digital rights deal. The auction, which has moved into the third day, will resume with Package C on Tuesday.

As of now, the board has earned a staggering Rs 46,000 crore, which is already two and half times more than the 2018 auction value of Rs 16,347 crore.

The names of the winners have not been disclosed yet by the IPL authorities as the e-auction is still in progress with bidders contesting for the final two packages: Package C (digital rights for India subcontinent for a special bouquet of matches) and Package D (rest of world). Consequently, the overall worth of the IPL rights for the next cycle will see a change too.